In the News
JMWeichertGroup Completes Sale of Ivy House For Fields Development Group
9/24/2009
MORRIS PLAINS, N.J.,– JMWeichertGroup, an affiliate of Weichert Realtors, continues to get
communities sold for developers despite a challenging real estate market. Most
recently, the company worked with Fields Development Group to sell out all of
the boutique condo units at their chic Ivy House community in the heart of the
Powerhouse Arts district in Jersey
City.
Fields Development
Group, a third-generation real estate developer and a leader in the state’s
urban marketplace, brought in JMWeichertGroup to manage sales of the one- and
two-bedroom condos at Ivy House. Utilizing the resources of one of the
nation’s largest real estate companies, the JMWeichertGroup executed a
marketing and sales program tailored to the specific needs of Fields
Development Group that included sales training, events and promotions, customer
relationship management, Web site development and Internet marketing.
Within two months,
JMWeichertGroup sold more than half of the available units. Within a
year, the company had completely sold out the project.
“We were very
pleased with the results the JMWeichertGroup achieved for us despite the surplus
of inventory and competition on New
Jersey’s Gold Coast,” said James Caulfield, Jr.,
principle of Fields Development Group. “The company’s efforts to
understand and meet our business objectives, along with the access they were
able to provide to the local real estate community, made them a welcomed
extension of our team.”
JMWeichertGroup
delivers customized sales and marketing solutions to each community it
represents through an expert team of new home professionals, becoming a single
source for integrated solutions from in-depth research to innovative marketing
and reporting systems. Through its extensive broker outreach program, the
JMWeichertGroup markets properties to real estate brokers and sales associates
to create an increase in traffic that ultimately leads to sales. The
company also provides its developer clients access to a specialized team of
sales associates who provide an immediate, live response over 80 hours a week
to all incoming Web forms, phone calls and voicemails generated by JMWeichertGroup
through its online marketing efforts.
About
JMWeichertGroup:
An
affiliate of Weichert, Realtors, the JMWeichertGroup excels at creating value
for urban, mixed-use and resort new developments through a specialized platform
of research, marketing and onsite sales. The company drives results for its
clients by combining the expertise of its superior team of new-home
professionals with the cutting edge resources of one of the largest
independently owned residential real estate companies in the nation. For more
information, visit www.jmweichertgroup.com.
About
Weichert, Realtors:
Weichert
has nearly 18,000 sales associates in approximately 500 company-owned and
franchised sales offices in key markets throughout the U.S. A family
of full-service real estate and financial services companies, Weichert helps
customers buy and sell both residential and commercial real estate, and
streamlines the delivery of mortgages and home and title insurance. For more
information, Weichert's customer service center can be reached at
1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised
office is independently owned and operated.
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